Effective Date: 09/17/2026
NYLA Drinks LLC and its parent, sister, and affiliated companies (collectively, “NYLA,” “we,” “us,” or “our”) have issued this Privacy Policy to explain how we collect, use, disclose, and protect personal information when you interact with our brand, websites, communications, or services.
This Privacy Policy applies to information you provide directly to us, information we collect automatically when you use our websites, and information we may receive from third parties. We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We encourage you to review this Privacy Policy periodically.
Information We Collect
We may collect personal information that identifies, relates to, describes, or can reasonably be associated with you or your household. Depending on how you interact with NYLA, this information may include:
Contact information, such as your name and email address;
Information you provide when subscribing to NYLA marketing communications or completing a website form;
Information you provide when communicating with NYLA online or interacting with us at events;
Website and device information, such as your IP address, browser or device information, and interactions with our website; and
Information provided to us by third parties, such as service providers, vendors, event sponsors or organizers, and social networking services.
If you interact with NYLA through a third-party social networking service, we may receive information from that service in accordance with your account settings and the privacy practices of that service.
How We Collect Information
We collect personal information in several ways, including:
Directly from you, such as when you subscribe to email communications, complete a form, contact us, or interact with NYLA at an event;
Automatically through our website, including through cookies, analytics tools, and similar technologies; and
From third parties, including service providers, vendors, event sponsors or organizers, and social networking services.
How We Use Your Information
We may use personal information to:
Operate, maintain, and improve our website and services;
Understand how visitors use and interact with our website;
Provide communications or information you request;
Send marketing communications to individuals who have subscribed to receive them;
Measure and improve the effectiveness of our website and marketing activities;
Maintain the security and integrity of our website and services;
Respond to inquiries and requests; and
Comply with applicable laws and protect the rights, safety, and interests of NYLA, our users, and others.
Cookies and Tracking Technologies
NYLA uses cookies and similar technologies to operate and improve our website, remember user preferences, understand website usage, and support our marketing activities.
Cookies are small text files stored on your device when you visit a website. Depending on their purpose, cookies and similar technologies may collect information about your device, browser, website activity, preferences, and interactions with NYLA.
NYLA uses Google Analytics to understand how visitors interact with our website. Google Analytics may collect information about website visits and interactions in accordance with Google's privacy practices. You can learn more by reviewing Google's Privacy Policy.
You can also opt out of Google Analytics using Google's Analytics Opt-out Browser Add-on.
NYLA also uses Klaviyo technologies to support website tracking and email marketing. Klaviyo may use cookies and similar technologies to collect information about website activity and, in some circumstances, associate that activity with an individual subscriber profile.
Where required, non-essential cookies and tracking technologies are subject to the choices you make through NYLA's cookie consent controls. You may also manage cookies through your browser settings. Disabling certain cookies or technologies may affect some website functionality.
How We Share Information
NYLA may share personal information with service providers that process information on our behalf to provide services necessary for our business operations.
NYLA uses Klaviyo for email marketing, website tracking, and website email signup forms. Klaviyo may process information such as email addresses, IP addresses, cookie data, website activity, and other information submitted through NYLA's email signup forms on NYLA's behalf. You can review Klaviyo's Privacy Notice for additional information about its privacy practices.
NYLA may also disclose personal information when reasonably necessary to comply with applicable law, regulation, legal process, or governmental request; respond to claims; protect the rights or property of NYLA; protect the safety of NYLA, our users, or the public; or detect, prevent, or address unlawful activity.
Data Security and Retention
NYLA uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmitting or storing information can guarantee absolute security.
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with applicable legal obligations, resolve disputes, and enforce our agreements.
Your Privacy Choices and Rights
You may unsubscribe from NYLA marketing emails at any time by using the unsubscribe link included in our marketing communications.
You may also control certain cookies and tracking technologies through NYLA's cookie consent controls or your browser settings. Google provides a browser add-on that can be used to opt out of Google Analytics.
Depending on where you live, applicable privacy laws may provide additional rights concerning your personal information.
California Privacy Rights
California residents may have certain rights regarding their personal information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”). Subject to applicable limitations and exceptions, these rights may include the right to:
Know what personal information NYLA has collected, used, disclosed, sold, or shared;
Request access to specific pieces of personal information NYLA maintains about you;
Request deletion of personal information;
Request correction of inaccurate personal information;
Opt out of the sale or sharing of personal information;
Limit certain uses and disclosures of sensitive personal information, where applicable; and
Exercise applicable privacy rights without receiving discriminatory treatment.
NYLA may request information reasonably necessary to verify your identity, residency, or authority to make a request before fulfilling certain requests.
California residents may submit applicable privacy requests by writing to:
NYLA Drinks LLC
144 Penn St.
El Segundo, CA 90245
Do Not Sell or Share My Personal Information
California residents have the right to opt out of the sale or sharing of personal information, as those terms are defined under California law, including certain sharing for cross-context behavioral advertising.
To submit an applicable request to opt out, please write to:
NYLA Drinks LLC
144 Penn St.
El Segundo, CA 90245
Age Restrictions
NYLA's website and services are intended only for individuals who are of legal drinking age in their country or region. We do not knowingly collect personal information from individuals who are not legally permitted to access or use our website.
If we learn that we have collected personal information from an individual who is not legally permitted to access or use our website, we will take reasonable steps to delete that information.
Third-Party Websites and Services
NYLA's website may contain links to third-party websites, social networking services, or other online services that NYLA does not own or control. This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review the privacy policies of third-party services before providing personal information to them.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, legal requirements, or other circumstances. When we make changes, we will update the effective date displayed at the top of this Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or NYLA's privacy practices, you may contact us at:
NYLA Drinks LLC
144 Penn St.
El Segundo, CA 90245